BRANDING PROJECTS | JANOME AMERICA, INC.

The following images, videos, and animated content are from the two-month teaser campaign created for the launch of Janome America's Heavy Duty 9QC Professional straight-stitch sewing machine. Working from just three product photos and a single GIF asset, the campaign transformed a limited set of creative resources into a cohesive, high-impact launch that built anticipation and drove engagement ahead of the product release. The campaign was recognized with a GDUSA American Inhouse Design Award, honoring excellence in in-house creative and design.